What is ethnic marketing?
Ethnic marketing also known as inclusive marketing comprises all marketing efforts and instruments to target specific ethnic groups and satisfy their specific needs.
Here are some of the best ethnic marketing examples by some of the biggest brands
What do we do in Ethnic marketing?
What are we best at…..
Even though the multicultural market is growing, many businesses often miss out on the key communities because they don’t know how to target them. If you want to connect to new communities but need support to make it happen, we’re here for you.
According to Statistics Canada’s newly released data from 2021 more than half of Metro Vancouver residents identify as being part of a visible minority.
The best way to break through with inclusive marketing is to share authentic stories that are rooted in culture and are emotionally meaningful to the consumers you serve.
We pride ourselves in maintaining a strong connection to the markets that matter most to you.
If you’re looking to build your business with specific ethnic groups get in touch with us today…..
Fenty Beauty- “Beauty for All”
Rihanna’s brand, Fenty, is the flagbearer of the word “inclusive marketing.”
After Fenty Beauty launched the term “The Fenty Effect” was breaking the headlines. It challenged the status quo in the beauty industry by launching 40 shades of foundation, and that has since grown to 50. The sheer number of color shades in foundation is a statement that “women of color deserve complex options.